Irelands Farm Machinery Ltd are pleased to announce that they have been appointed
Groundcare dealers adding the equipment range to its existing Kubota tractor
business, effective from 6th October 2020.
This will extend the products offered to include a full range of compact tractors from
18-60hp, commercial and domestic ride-on mowers and RTV utility vehicles, putting
the firm on a course for further expansion into new markets.
“We’re extremely pleased to be able to support Ireland’s Farm Machinery Ltd with the
opportunity for further growth of its business,” explains Tim Yates, business
development manager, Kubota (UK). “This partnership will help Kubota to further
strengthen its position in these important markets with the ability to cross-sell between
agriculture and groundcare customers.”
Operating from three locations – Carrington, Sutterton and Market Rasen – Ireland’s
Farm Machinery Ltd, run by husband and wife team Jonathan and Fiona Ireland, has
become a key dealer for the supply of new and used tractors and machinery.
“The arrival of Kubota groundcare equipment to our existing business is a fantastic
opportunity for us,” explains owner and director Jonathan Ireland. “It reinforces
Kubota’s commitment to the industry, and we’re extremely pleased to now offer a
greater range of Kubota machines to customers old and new, in addition to the wider
community.”
The business also operates its own tractor hire fleet, and is an area that Jonathan
Ireland wants to replicate by introducing a dedicated hire fleet of groundcare
equipment.
“Having the opportunity to add to what we do with the development of a groundcare
machinery hire fleet will also create additional opportunities with golf clubs, parks and
sports grounds,” says Jonathan.
Established in 1994, Ireland’s Farm Machinery Ltd has developed its core business to
include a wide range of cutting-edge equipment, while earning a reputation for
providing a knowledgeable, reliable and helpful service. In addition to the premiumbrand
Kubota tractor range, which the firm has been selling since 2014, the dealership
also has prestigious franchises from respected machinery brands.

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